MARKETING · DIGITAL WORKBOOK

UTM Link Tracking

Create three campaign links for the same product. Keep campaign consistent and vary source and content parameters.

Who it’s for

Beginners building practical marketing skills.

What you’ll practise

• Keep campaign consistent and vary source and content parameters
• Compare links against a naming sheet and remove personal identifiers

What you get

A worked example, guided exercise, independent practice and a review checklist. Delivered as a text file.