MARKETING · DIGITAL WORKBOOK
Digital Marketing Campaign Lab
Plan a one-week campaign, create tagged links, and compare results using clicks, enquiries and spend.
Who it’s for
Beginners planning content for a small business or freelance client.
What you’ll practise
- Define an audience and a call to action
- Plan three posts and tag campaign links
- Calculate and interpret campaign metrics
What you get
Three lessons, sample campaign data, a capstone and an answer key. Delivered as a text file.