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MARKETING · DIGITAL WORKBOOK

Marketing Metrics Basics

Review 2000 impressions, 80 clicks and 8 enquiries. Compute click-through and click-to-enquiry rates.

Who it’s for

Beginners building practical marketing skills.

What you’ll practise

  • Compute click-through and click-to-enquiry rates
  • Check 4 percent click-through and 10 percent click-to-enquiry

What you get

A worked example, guided exercise, independent practice and a review checklist. Delivered as a text file.