MARKETING · DIGITAL WORKBOOK

A/B Test Planning

Compare two headlines for one landing page. Hold the offer constant and define one success metric before launch.

Who it’s for

Beginners building practical marketing skills.

What you’ll practise

• Hold the offer constant and define one success metric before launch
• List audience and timing differences that might affect interpretation

What you get

A worked example, guided exercise, independent practice and a review checklist. Delivered as a text file.